Formula struggles

Houston, it appears the world’s most-watched annual sports series has a problem (…or two). The sport of Formula 1 has the ability to bring-in nearly $32 million in hotel room purchases over a single three-day period in the middle of November, as it did for the inaugural United States Grand Prix hosted by Austin, Texas, in 2012. But the series’ modern business machine that has been created by one-Bernie Ecclestone and private equity firm CVC Capital Partners, is now quickly realizing that it’s not all that invincible. In fact, some of the same underlying issues that hit the American motorsport scene head-on within in the past decade are now quickly surfacing for members of the Formula 1 management team. From the head-honcho worrying about the noise of F1’s new power units as opposed to the financially-inept members of the sport, to “losing the audience” in the words of Niki Lauda, and the rules that will soon be enacted as a counter-punch. Let’s examine the sport’s latest batch of struggles just a bit closer…

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